Names change, the game stays the same

Commerce and football – never the best of companions, particularly in leagues still struggling to establish themselves in a nation’s hearts....

Atletico Mineiro tour: Ronaldinho to play China games

In conjunction with Chinese sports network Hupu, Brazilian side Atletico Mineiro will tour China between 19 and 29 June 2014, playing...

On the back of Evergrande’s success, CSL entering new era of riches

February has been a very rich month for Chinese football with a number of new sponsorship agreements being signed marking a...

Ping’an Group to sponsor Chinese Super League

The 2014 Chinese Super League will bear the name of a new sponsor in the form of Ping’an Group, after a...

Report: Nissan to sponsor Evergrande in groundbreaking deal

Guangzhou Evergrande have struck a 100 million RMB  (12 million Euro) sponsorship deal with car manufacturer Dongfeng Nissan shirt for the 2014...