Nanchang Hengyuan Moving Back to Shanghai?

For those who are used to European football, the announcement that Shaanxi Renhe was leaving Xian for Guizhou came as a massive shock, well, hold on tight folks, we could be looking at more madness. In a winter of big transfers, it seems the biggest move may actually be clubs that are literally moving cities. […]

News & Notes: Arsenal Coming this Summer, China Gets Blanc’ed, National Team Callups

scours the news to present you with some of the most interesting football stories in the Chinese news, here are a few bits and pieces that we’ve come across recently: Arsenal has never been into worldwide summer tours, manager Arsene Wenger always preferred the calm of an alpine training camp in the month’s before the […]

Villarreal Features Sina Weibo Sponsorship Against Barcelona

Social media promotion is important, but even a social media “expert” would tell you putting your twitter (or weibo in China) name on your clothing is going too  far.  However, Villarreal became the first football club in the world to put their weibo name on their kit when they faced off against Barcelona on Saturday […]

The Great Shirt Selling Fallacy

Brazilian champions Corinthians have recently agreed to a two year loan deal with Chinese youngster Chen Zhihzhao, who will be the first Chinese player in Brazil’s top flight.  Much like Dong Fangzhuo going to Manchester United, the move is an absolute shock that appears to come straight out of the blue. Chen, who is from […]

FC Barcelona and China Find Hope in Each Other

FC Barcelona, the club who plays the most beautiful football in the world, is building its success in China, and they’re approaching the market in a way that no other club has done before. Last month, Sandro Rosell, Barça’s new president, was traveling in China with his colleagues. Unlike other visits by European giants, their […]