On the back of Evergrande’s success, CSL entering new era of riches

February has been a very rich month for Chinese football with a number of new sponsorship agreements being signed marking a new level of confidence and investment in the domestic game. It was less than 10 years ago that the league went without a sponsor for a year, before signing a deal with a shady […]

Ping’an Group to sponsor Chinese Super League

The 2014 Chinese Super League will bear the name of a new sponsor in the form of Ping’an Group, after a four-year deal worth 150 million RMB (18 million Euros) per season was agreed with the insurance company. According to a Sina report on Tuesday morning, the deal is set to be officially announced on […]

Report: Nissan to sponsor Evergrande in groundbreaking deal

Guangzhou Evergrande have struck a 100 million RMB  (12 million Euro) sponsorship deal with car manufacturer Dongfeng Nissan shirt for the 2014 season, according to a detailed report on Chinese website 163.com (Netease). The deal will see Evergrande bear the name of Nissan subsidiary Venucia on the front of their shirts, a brand launched in 2010 […]

Beginning of the end for Evergrande’s domination ? Greenland make Shenhua promise

Shanghai Shenhua can look forward to returning to the top of Chinese football within three years of Greenland group taking over, the real estate giant’s chairman said in a TV news interview. Although there has been no announcement yet of any changes to the ownership structure at Shenhua, Zhang’s remarks are the clearest indication yet […]

Guangzhou Evergrande shirt sponsorship price to outstrip Chelsea’s?

Guangzhou Evergrande are selling their shirt sponsorship rights for 19 million Euro per year – higher than most EPL  clubs including Chelsea’s current 16.7 million Euro deal with Samsung, according to a Chinese media report. Last season’s  shirt sponsor, Evergrande Spring, an affiliated company of the club’s owners, experienced unprecedented sales of its  mineral water […]